SMS/WhatsApp campaign, but people got email?
That’s the safety net — usually a missing phone number.
Nobody is ever skipped: when a text can't be sent, we fall back to email. The usual causes:
- No phone number on the member — add it on their page (format:
+16045551234). The audience preview names everyone missing one before you launch. - The send failed at the carrier — the send log records it; email carried the message instead.
Campaign tests also require your mobile number, so you always experience the real medium before members do.